1) Impact Framework — In the first week, we create the foundation for your purpose-driven business. The lessons explore:
- Eight brand characteristics to Be Remarkable!
- Align your beliefs, purpose and vision
- Ignite the life-force for your business
- Create a brand vision that impacts every aspect of your business
2) Customer Guidebook — In the second week, we create relationships that generate revenue and move your business forward. The lessons explore:
- Customer relationship opportunities
- Understand your customer at a deeper level
- Know what drives your customer to buy from you
- Develop your story framework to engage customers
3) Marketing Playbook — In the third week, we take action for your greater impact. The lessons explore:
- Engagement opportunities to grow your business
- Develop your marketing strategy
- Develop your content strategy
- Create your action plan to Be Remarkable!
We will dive deep into each brand characteristic and create a clear vision for each. We will then create one holistic, clearly defined Brand GuideStar vision, forming the pivotal foundation for your greater impact and brand life-force. We’ll leverage your Brand GuideStar to align your brand and messaging with your ideal customer, map out your marketing plan and create action steps to build and grow your business, and your greater impact.
As you go through the Brand GuideStar process, you will have ideas, thoughts, examples, insights, photos and inspiring quotes that you will want to capture in your workbook. Each week and each lesson builds on the one before it and is foundational to ones that follow.
By doing this deep exploration, you create your business foundation from the inside out. You develop a conscious approach and mindset for your brand that impacts every aspect of your business, enabling you to grow your business beyond what you thought possible and to have a greater impact on the world.