Brand Matters2020-09-22T17:22:30+00:00

Conscious Mind

“Mind” is defined as the element of a person that enables them to be aware of the world and their experiences, to think, and to feel; the faculty of consciousness and thought. From a […]

What is conscious branding?

Brand is often thought of as your logo or your color. In reality, it is the perception someone has of you as a result of […]

What Makes a Leader?

No matter where you are in your career, the position you hold in your business or the company you work for, leadership applies to […]

What is Branding?

Branding is more than your logo. It is the perception that people have of your business as a result of the […]

Living with Gratitude

Many people practice giving thanks only at a certain time of the year, namely in November around Thanksgiving. At that time, they reflect on the […]

How to Create a Persona

Personas are fictional representations of your ideal customers. These representations are based on information gathered about customer demographics and behaviors as well as […]

Trademark Use in Copy

We’ve all seen it—copy on the web, in a brochure or email with TMs, SMs and circle Rs all through the copy. Is that […]

Keeping Track of Words

Once your brand is established, you should set up a brand standards guide. And as copy is written for the web, ads, even business cards, you’ll […]