Life is full of mysteries, but your business’s identity should not be one of them.
Are you feeling disconnected with your business, employees or your clients?[…]
Proofreading, Proofreading, Proofreading
We can’t say it enough: reread through your copy—even set it aside for a while and then reread—before sending it off on the web, through email […]
Which Word When?
As we proof text, we have noticed — as many others have — that a document’s spell checker doesn’t catch every mistake. It won’t catch the incorrect usage between it’s/its and you’re/your or even laid/lain/lay/lied […]
Conscious Brand
There is a great quote by Nelson Mandela, “Vision without action is just a dream, action without vision just passes the time, and vision with action can change […]
What’s Your Value Proposition?
When marketing to your customers, it’s important to connect with them based on what they want. It’s essential to really get to know your customers and understand […]
