Brand Matters2019-10-24T13:54:41+00:00

Proofreading, Proofreading, Proofreading

We can’t say it enough: reread through your copy—even set it aside for a while and then reread—before sending it off on the web, through email […]

Which Word When?

As we proof text, we have noticed — as many others have — that a document’s spell checker doesn’t catch every mistake. It won’t catch the incorrect usage between it’s/its and you’re/your or even laid/lain/lay/lied […]

Conscious Brand

There is a great quote by Nelson Mandela, “Vision without action is just a dream, action without vision just passes the time, and vision with action can change […]

What’s Your Value Proposition?

When marketing to your customers, it’s important to connect with them based on what they want. It’s essential to really get to know your customers and understand […]


The following is an excerpt from a book called Conscious Capitalism, Liberating the Heroic Spirit of Business by John Mackey and Raj Sisodia. Mackey and Sisodia’s philosophy is something we […]