Join us for a 1-hour episode where we’ll ask: what is the best way to stand out from your competition? What can you do to add value and be more attractive versus lowering your price?
In this panel discussion, we’ll take a look at what it takes to differentiate your business from your competition. We’ll look at the not so obvious aspects of your business that have a big impact on attracting customers to you.
Date: Tuesday, August 25, 2020
Time: 1:30 – 2:30 p.m. CT
The event link will be provided to registered attendees prior to the event – complete the form to the right and register TODAY!
The episode will be recorded and shared following the event for those who registered and were not able to attend. The recordings will be hosted on the Thrive! by Conscious Branding website
Fill out the form below to register and a link will be emailed to you prior to the event for the online live episode.
If you have questions, please contact Thrive! by Conscious Branding at
Scott Plum — Professor, Minnesota Sales Institute
Scott Plum started his sales career at age 21 in 1987. He founded the Minnesota Sales Institute in 2002 to teach salespeople how to increase their closing ratio, generate more revenue and stop cutting their price to win the business.
He is Professor Plum and host of the podcast “What Salespeople Need to Know About Selling” and co-host of the weekly podcast “Get in the Door Podcast.”
He is a Master Certified Negotiation Expert and has taught ALL the classes for the Real Estate Negotiation Institute.
Scott published his first book, “Taking Off into the Wind: Creating Lift Out of Life,” and his second one, “Doing it for Real: Is Your Commitment Greater than the Consequences?” will be out in the fall of 2020. You can get more information about the book here: https://mnsales.com/book
He serves clients with onsite classes and workshops, coaching and consulting on value propositions, sales process management and compensation.
Scott has served as president of the Professional Sales Association (PSA) from 2011-2014 and the Sales and Marketing Executives (SME) from 2014-2015.
Dave Priddy — President/Founder DK Sales Consulting LLC
Dave Priddy has been leading, coaching and training sales organizations for more than 20 years. He has a passion to maximize people’s talents and potential with proven expertise in expanding skills and increasing revenue. He accelerates sales results through his proven process with a unique methodology designed to close more sales in less time teaching clients to understand why customers make decisions in less than 90 seconds.
After graduating from the U.S. Naval Academy and completing his active duty commitment as a naval aviator flying helicopters, he spent more than 17 years with Johnson & Johnson. As a sales manager, he hired and developed a top-notch sales team accelerating performance quickly with significant personal growth. His team went on to increase market share over 20% in a key product with numerous individual accolades.
He honed his process at Schering-Plough, recognized for accelerating key product growth from a bottom ranking to top-5 in short order. Dave’s leadership resulted in strong sales results year over year with a number of his sales reps achieving President’s Club awards.
Dave utilized his process as a consultant for GSK Vaccines leading to national recognition for his efforts. Under Dave’s mentoring, GSK sales reps surpassed sales goals repeatedly and Dave was recognized with awards for superior performance during his tenure.
Dave is currently a licensed and certified BANK Trainer and certified BANK IOS Coach with Codebreaker Technologies.
When Dave isn’t helping others pursue their goals, he’s pursuing his own. He recently trained with his son, Dean, to run the Walt Disney Marathon. He trained in high temperatures and extreme cold; despite knee issues, they crossed the finish line in 4:31:00. Such perseverance in the face of challenges is Dave’s hallmark. Dave brings his positive attitude and penchant for winning to his clients.
Ben Theis — Owner, Skol Marketing
Ben Theis left the corporate world and rolled up his sleeves to get to work on his dream of going into business for himself. He founded Skol Marketing to help small businesses and nonprofits get found online. Ben earned a degree in Sports Marketing and Business from Minnesota State University, Mankato; possesses a love of small businesses; and has experience working directly for Google. Ben has combined his knowledge, experience and passion to create Skol Marketing.
Before the creation of Skol Marketing, Ben gained vast experience in roles at the following companies: Minnesota Vikings, Facility and Operations Assistant; 360 Sports, Assistant Director; Target, Reporting Analyst; and Google, Local Partnership Manager.
Through Skol Marketing, Ben creates websites for his clients, uses his experience from working for Google to perform SEO on his clients’ sites, implements online marketing campaigns through the use of SEM and social media, and hosts workshops to educate small business owners on all of the above.
Alan Wallner — President | Visionary, Conscious Branding
Alan Wallner is the president and visionary of Conscious Branding. When his middle child told him she was transgender, Alan had to deal with a lot of emotions and work to figure out what that meant for his daughter, himself and his family. This journey helped Alan to understand a different way of looking at the world and a different way of seeing people.
As a result, he realized that branding isn’t about physical attributes anymore. It’s about the inner presence of a person and of the team that creates the brand of a business – it’s the way we treat other people and work together to create something remarkable.
This is what we call Conscious Branding. It literally has changed how Conscious Branding works with companies, builds brands and aligns a greater purpose with beliefs, vision and action as the essence of the brand.