Leveraging Your Brand Vision to Lead Your Business
You can create a remarkable brand that is working at a high level in every aspect of your business. To have this happen, the first thing you must know is what that looks like. Because you will never achieve that high level unless you know what it is you are trying to achieve or moving toward.
Knowing what this looks like allows you to actively create your remarkable brand.
Many business owners are so tied to the running of the day-to-day of their business that they are not able to focus 100% on what they need to be doing for the business. They get pulled in one direction then another, and become unaware of the impact their brand is having on their business. Soon they feel disconnected from their business, the intention for why they are doing this is out of alignment and they literally do not know how to get it all back on track and headed in the right direction.
But they do know. They just need to take the time to sit down and really think through what their happiness is in relation to their business. It’s critical to understand the importance of being purposefully aligned with their business and leveraging that as a guide.
Your personal fulfillment requires you to understand the vision of the person you want to become, the business you want to have and the brand presence you’d like to live.
Without this understanding, you do not have a decision-making framework to help guide your actions and decisions.
If you have a personal and business vision, and you know exactly what that looks like from a brand perspective, that is your Brand GuideStar™ for creating a remarkable business. Every decision you make, every action you take, every product you launch, every service you offer or every partnership you forge has to line up with that Brand GuideStar, which then leads you to create the life-force behind your brand — and ultimately the success of your business.
Your first step in creating your Brand GuideStar is discovering who you are, and why you do what you do. What is the purpose that drives your business? What experiences do you want to create for people? Who are the people you want to attract?
By creating your Brand GuideStar, you have a vision for your brand that supports your business vision. It begins to establish a plan for the actions you’ll want to take, the experiences you want to create for others — and it begins to lay the intentions for how you are going to make your brand remarkable.
Sharing the Vision
Businesses that use the Entrepreneurial Operating System (EOS) from the book Traction by Gino Wickman have read that people need to hear something at least seven times before they hear it the first time. This is especially true for your company vision and your Brand Life-Force™. Share it consistently every 90 days and don’t get discouraged if not everyone grasps it immediately. It’s a process, and it is critical to get everyone heading in the same direction. You can dominate any industry, in any market, against any competition, at any time; the key is to get your vision and Brand Life-Force communicated and understood and people taking action on your vision.
To get you started, below is a link to download your Brand GuideStar workbook. This is a first step in thinking about your business from a new perspective, and it becomes the stepping-stone for greater things to come with your brand, business and the greater impact you can have.