Wendy Jacobson — Copywriter, Incredible Content

Wendy Jacobson writes B2B content that helps businesses build and maintain their credibility, gain more clients and generate more revenue. Businesses understand the need to produce content consistently, but often don’t have the time, resources, or interest to create it themselves. That’s one reason they hire her to do the writing for them.

Although Wendy has experience writing a variety of content types, she focuses on the following:

WEBSITES: A website is about much more than the layout and images. It’s about the words and how you communicate with your audience. Businesses have one opportunity to make a first impression with your website; don’t blow it. Your website needs to not only entice and engage your target market but also helps you build credibility at every step of your customer’s buying process. That means compelling headlines, short paragraphs, and clear calls to action. It also means copy that speaks to your target market in their language.

ARTICLES: Blog posts and articles in trade/consumer publications are both a great way to build your credibility and connect with your target market, but both require a level of commitment. Without that commitment, the ROI is nonexistent.

CASE STUDIES: Everyone loves a good story, and case studies help you tell not your story, but your customer’s story. They are relatable and enable your target market to see themselves in the story because chances are, they are facing the same challenges that you address in the case study.

Wendy has created a “4C” approach that she takes with all of her clients, consisting of communicating openly, working collaboratively, committing to the process and focusing on consistency. As a result, projects are finished on time and within budget, and clients are satisfied. Want to learn more? Wendy would love the opportunity to speak with you!

Susan Rose — Copywriter, Rosebud Communications

Susan Rose helps empath entrepreneurs increase their impact and income by helping them connect with their audience in a way that increases engagement and builds loyalty; increase visibility and become a recognized expert easily and comfortably; and create more impact and income by strategically positioning themselves as a leader. The primary tactic by which she does this is email marketing.

Susan created the Visibility Incubator to help entrepreneurs fall in love with sharing their story, Monetize Your Email to help them nurture relationships, and the Kicka$$ Content Planner to help them get that story out in the world. You can find her on Facebook: @SusanRoseWriter

Rosemary Wallner — Editor | Proofreader, Conscious Branding

As an editor and proofreader, Rosemary (Rosie) Wallner has worked on copy in a variety of industries, from financial to medical, from retail to motorsports, and has pretty much loved every minute of it.

She currently heads up Conscious Branding’s Content Management team and concentrates on making their clients’ marketing and business communications impactful to their target audience, professional and error free. To spread the word about the correct use of words and grammar, she sends out a “Copy Tip of the Week.”

If it has words on it, Rosie and her team will ensure the content has the impact it is intended to have.

Alan Wallner — President | Visionary, Conscious Branding

Alan Wallner is the president and visionary of Conscious Branding. When his middle child told him she was transgender, Alan had to deal with a lot of emotions and work to figure out what that meant for his daughter, himself and his family. This journey helped Alan to understand a different way of looking at the world and a different way of seeing people.

As a result, he realized that branding isn’t about physical attributes anymore. It’s about the inner presence of a person and of the team that creates the brand of a business – it’s the way we treat other people and work together to create something remarkable.

This is what we call Conscious Branding. It literally has changed how Conscious Branding works with companies, builds brands and aligns a greater purpose with beliefs, vision and action as the essence of the brand.