I arrive at the airport in Montego Bay, Jamaica, before the rest of my team. My itinerary instructs me to go out the exit where the taxis are and wait on the right side […]
When we struggle to launch a product or get started with something new, fear often plays a role in moving us forward. That fear is most often due to a lack of clarity, not knowing what will happen […]
Why Invest in Your Brand?
Often companies think of their brand as their logo, their color, maybe even a catch phrase such as a tagline. In reality, your brand is the way you make […]
Connecting Your Individual Passion with a Business Purpose
Everyone craves meaning and purpose in life, but few people can actually fulfill it at work. What is purpose? To […]
Attitude Over Arrogance
It’s not uncommon for the underdog team or player to win over the more talented opponent. We see this played out in movies and […]
Life is full of mysteries, but your business’s identity should not be one of them.
Are you feeling disconnected with your business, employees or your clients?[…]
Proofreading, Proofreading, Proofreading
We can’t say it enough: reread through your copy—even set it aside for a while and then reread—before sending it off on the web, through email […]
Which Word When?
As we proof text, we have noticed — as many others have — that a document’s spell checker doesn’t catch every mistake. It won’t catch the incorrect usage between it’s/its and you’re/your or even laid/lain/lay/lied […]
There is a great quote by Nelson Mandela, “Vision without action is just a dream, action without vision just passes the time, and vision with action can change […]
What’s Your Value Proposition?
When marketing to your customers, it’s important to connect with them based on what they want. It’s essential to really get to know your customers and understand […]
According to Albert Einstein’s formula E = MC2, everything is energy. When you have an intense belief in your vision, you […]
“Mind” is defined as the element of a person that enables them to be aware of the world and their experiences, to think, and to feel; the faculty of consciousness and thought. From a […]
What is conscious branding?
Brand is often thought of as your logo or your color. In reality, it is the perception someone has of you as a result of […]
What Makes a Leader?
No matter where you are in your career, the position you hold in your business or the company you work for, leadership applies to […]
Aligning Your Business from the Inside Out
What is my truth?
What would make me extremely happy?
How do I want to feel?
These are […]
What is Branding?
Branding is more than your logo. It is the perception that people have of your business as a result of the […]
Take Time to Reconnect with Your Customers
Knowing your customer is a key part of your business. That knowledge allows you to get to know them on a […]
Living with Gratitude
Many people practice giving thanks only at a certain time of the year, namely in November around Thanksgiving. At that time, they reflect on the […]
Turning Obstacles into Opportunities
We all encounter obstacles in life — fair and unfair. What matters most is not what these obstacles are, but how we see […]
How to Create a Persona
Personas are fictional representations of your ideal customers. These representations are based on information gathered about customer demographics and behaviors as well as […]
Building Your Business from a Purpose Rather than a Career
A career is what we do to make money and progress in life. Purpose is what puts passion […]
Trademark Use in Copy
We’ve all seen it—copy on the web, in a brochure or email with TMs, SMs and circle Rs all through the copy. Is that […]
Keeping Track of Words
Once your brand is established, you should set up a brand standards guide. And as copy is written for the web, ads, even business cards, you’ll […]
Working for Something More than Yourself
Charles DeBono Volunteer of the Year
Alan and Rosemary Wallner are co-recipients of the 2016 Charles DeBono Volunteer of the Year, an […]