Brand Matters2021-03-23T22:49:20+00:00

Creating Hope

I arrive at the airport in Montego Bay, Jamaica, before the rest of my team. My itinerary instructs me to go out the exit where the taxis are and wait on the right side […]

Imperfect Action

When we struggle to launch a product or get started with something new, fear often plays a role in moving us forward. That fear is most often due to a lack of clarity, not knowing what will happen […]

Why Invest in Your Brand?

Often companies think of their brand as their logo, their color, maybe even a catch phrase such as a tagline. In reality, your brand is the way you make […]

Attitude Over Arrogance

It’s not uncommon for the underdog team or player to win over the more talented opponentWe see this played out in movies and […]

Which Word When?

As we proof text, we have noticed — as many others have — that a document’s spell checker doesn’t catch every mistake. It won’t catch the incorrect usage between it’s/its and you’re/your or even laid/lain/lay/lied […]

Conscious Brand

There is a great quote by Nelson Mandela, “Vision without action is just a dream, action without vision just passes the time, and vision with action can change […]

What’s Your Value Proposition?

When marketing to your customers, it’s important to connect with them based on what they want. It’s essential to really get to know your customers and understand […]


The following is an excerpt from a book called Conscious Capitalism, Liberating the Heroic Spirit of Business by John Mackey and Raj Sisodia. Mackey and Sisodia’s philosophy is something we […]

Conscious Heart

According to Albert Einstein’s formula E = MC2everything is energy. When you have an intense belief in your vision, you […]

Conscious Mind

“Mind” is defined as the element of a person that enables them to be aware of the world and their experiences, to think, and to feel; the faculty of consciousness and thought. From a […]

What is conscious branding?

Brand is often thought of as your logo or your color. In reality, it is the perception someone has of you as a result of […]

What Makes a Leader?

No matter where you are in your career, the position you hold in your business or the company you work for, leadership applies to […]

What is Branding?

Branding is more than your logo. It is the perception that people have of your business as a result of the […]

Living with Gratitude

Many people practice giving thanks only at a certain time of the year, namely in November around Thanksgiving. At that time, they reflect on the […]

How to Create a Persona

Personas are fictional representations of your ideal customers. These representations are based on information gathered about customer demographics and behaviors as well as […]

Trademark Use in Copy

We’ve all seen it—copy on the web, in a brochure or email with TMs, SMs and circle Rs all through the copy. Is that […]

Keeping Track of Words

Once your brand is established, you should set up a brand standards guide. And as copy is written for the web, ads, even business cards, you’ll […]