Brand Matters2020-09-22T17:22:30+00:00

How to Add Value

Connect with your customer from their perspective. Your customers are always wondering what you can do for them. Knowing your customer journey and what their mindset […]

Do You Know How You Are Wired?

We all can be segmented into various personality and behavioral archetypes. Personal assessments can provide great insights and can be an invaluable tool for running your business.

This is […]

What’s My Why

Your why is what gets you out of bed even on your worst days. So what is it? And how do you leverage it to turn […]

Stand Out from Your Competition

What is the best way to stand out from your competition? What can you do to add value and be more attractive versus lowering […]

What’s Your Customer Experience Like?

Customers are no longer basing their loyalty on brands, products and prices. In today’s bold new world, what exactly is customer loyalty, how can you […]

Do You Really Know Your Customer?

We encourage all businesses to look at ways to connect with their customers, employees, partners and their biggest fans at a deeper level. […]

Turning Fear into Fuel

Running a small business is tough! It takes a huge commitment and sacrifice. Then comes the head chatter and self-doubt. It’s often helpful to look […]

Create Your New Normal

Trying to do business the “old way” will not cut it anymore. Businesses have entered unchartered territory on many levels, and we can’t possibly know […]

Creating Hope

I arrive at the airport in Montego Bay, Jamaica, before the rest of my team. My itinerary instructs me to go out the exit where the taxis are and wait on the right side […]

Imperfect Action

When we struggle to launch a product or get started with something new, fear often plays a role in moving us forward. That fear is most often due to a lack of clarity, not knowing what will happen […]

Why Invest in Your Brand?

Often companies think of their brand as their logo, their color, maybe even a catch phrase such as a tagline. In reality, your brand is the way you make […]

Attitude Over Arrogance

It’s not uncommon for the underdog team or player to win over the more talented opponentWe see this played out in movies and […]

Proofreading, Proofreading, Proofreading

We can’t say it enough: reread through your copy—even set it aside for a while and then reread—before sending it off on the web, through email […]

Which Word When?

As we proof text, we have noticed — as many others have — that a document’s spell checker doesn’t catch every mistake. It won’t catch the incorrect usage between it’s/its and you’re/your or even laid/lain/lay/lied […]

Conscious Brand

There is a great quote by Nelson Mandela, “Vision without action is just a dream, action without vision just passes the time, and vision with action can change […]

What’s Your Value Proposition?

When marketing to your customers, it’s important to connect with them based on what they want. It’s essential to really get to know your customers and understand […]


The following is an excerpt from a book called Conscious Capitalism, Liberating the Heroic Spirit of Business by John Mackey and Raj Sisodia. Mackey and Sisodia’s philosophy is something we […]

Conscious Heart

According to Albert Einstein’s formula E = MC2everything is energy. When you have an intense belief in your vision, you […]