Watch this 1-hour episode focusing on why more than 65% of small businesses fail within the first 3-5 years of their start. Often their failure is due to a wide range of factors and in this discussion, we take a look at the top five things these businesses have in common:
- Lack a clear vision
- Don’t really understand their target audience
- Don’t know how to differentiate from competition
- Lack leadership
- Unprofitable business model
Add the impacts of COVID-19 and you have a whole new ball game. In this panel discussion, we’ll take a look at what can be done to systematically shift your business forward from a survival mode to THRIVING. This discussion will begin to set up the subsequent panel discussions.
Bonus Materials
The panelists referenced the following during the discussion:
“EOS – For more information: What the Heck Is EOS? A Complete Guide for Employees in Companies Running on EOS” by Gino Wickman and Tom Bouwer
Clayton Christensen, American academic and business consultant (author of several relevant titles)
“The Five Most Important Questions You Will Ever Ask About Your Organization”
by Peter Drucker
“Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers” by Alexander Osterwalder and Yves Pigneur
PANELISTS
Dr. Rajiv Tandon — Founder and President, The Institute for Innovators and Entrepreneurs
Dr. Rajiv Tandon combines his passion for entrepreneurship and education to help develop more robust entrepreneurial enterprises in Minnesota as the founder and president of The Institute for Innovators and Entrepreneurs (IIE) at Hamline University. The Institute’s focus is on curricular, co-curricular and community-wide programs to empower innovators and entrepreneurs to help improve the entrepreneurial ecosystem.
Rajiv is a serial entrepreneur and has been involved with Technology in Education/Training ever since there has been that domain, including founding Adayana, listed in Inc.’s 500/5000 fastest-growing companies for five years in a row.
LinkedIn Profile: View
Website: ideagist.com
Mark Coronna — Area Managing Partner & CMO, Chief Outsiders
Mark Coronna is an Area Managing Partner & CMO for Chief Outsiders. He is a globally experienced executive with a track record of helping businesses diversify, grow and adopt innovative, cost-effective, high-return Marketing strategies. With his experience as a Marketing, Sales and Operations executive, Mark helps transform go-to-market programs. His passion is to help leadership teams accelerate revenues and profits.
Mark has authored more than 40 articles and five eBooks on topics such as building compelling value propositions, account-based marketing, and improving lead generation and qualification using an Intelligent Sales Pipeline™.
LinkedIn Profile: View
Website: chiefoutsiders.com
Rosemary Davies-Janes — Business Growth Expert, MIBOSO
As a Master Brand Architect, Rosemary helps professionals and business owners uncover, own and express their authentic voices, strengths and values, so they stand out in the crowd for all the right reasons. As a result, they enjoy increased interest, engagement, loyalty, fiscal success and fulfillment.
As a Business Growth Expert, Rosemary supports good people committed to building great businesses by providing the custom “done-for-you” marketing tools, systems and skills they need to increase their revenues, attract and retain more customers… and free themselves to focus on what they launched their businesses to be and do. No one starts a business to become a marketer, but all successful business owners come to understand that authentic marketing is the key to business viability and growth.
LinkedIn Profile: View
Website: miboso.com
Alan Wallner — President | Visionary, Conscious Branding
Alan Wallner is the president and visionary of Conscious Branding. When his middle child told him she was transgender, Alan had to deal with a lot of emotions and work to figure out what that meant for his daughter, himself and his family. This journey helped Alan to understand a different way of looking at the world and a different way of seeing people.
As a result, he realized that branding isn’t about physical attributes anymore. It’s about the inner presence of a person and of the team that creates the brand of a business – it’s the way we treat other people and work together to create something remarkable.
This is what we call Conscious Branding. It literally has changed how Conscious Branding works with companies, builds brands and aligns a greater purpose with beliefs, vision and action as the essence of the brand.
LinkedIn Profile: View
Website: www.consciousbranding.com