In this episode we explore your WHY. It’s how great leaders inspire; it’s what gets you out of bed even on your worst days. So, what is it and how do you leverage it to turn your business into something that is remarkable?

In this episode, we explore ways to determine your why, how to talk about it in a way that connects with your customers, and how to leverage it to inspire individuals internally and externally through your business.

Bonus Materials

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The panelists referenced the following during the discussion:

The Golden Circle (What/How/Why) Simon Sinek https://www.youtube.com/watch?v=IPYeCltXpxw

16Personalities: https://www.16personalities.com

Myers Briggs: https://www.myersbriggs.org/my-mbti-personality-type/mbti-basics

PANELISTS

Lisa Poulson

Lisa Poulson — Principal, poseycorp

Lisa Poulson, poseycorp’s principal, helps innovators scale by becoming great communicators, because great communicators create the change they want to see in the world. She has shepherded fundamental innovations from the incubator to the global stage. Lisa brings empathy, candor, vision and grit to helping her clients become effective leaders and fluent evangelists.

She has built and managed communications and corporate marketing at start-ups. Lisa has driven multi-audience integrated communications programs for high stakes litigation, combining a deep understanding of persuasion with an ability to synthesize complex content and issues. As a certificated communications coach she has served a diverse range of clients in technology, biotech, healthcare and finance – from two-person start-ups to employees at global multi-nationals.

Lisa serves on the Advisory Committee of the Center for Advancing Trauma-Informed Primary Care at the University of California, San Francisco. She is also an essayist and memoirist who writes about the complex beauty of female power.

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Website: www.poseycorp.com

Stephanie Courtillier — Founder, Integrous Women

As founder and CEO of Integrous Women, Stephanie is paving the way for the next generation of conscious leaders. She is on a mission to inspire, educate and empower women to create their own purpose-driven futures through a supportive, forward-thinking and compassionate community. She recently won the 2020 World Changing Woman in Conscious Business award by Conscious Company Media for her local and global sustainable impact work.

By living through heart-space versus headspace, Stephanie continues to inspire and educate audiences wherever she goes on creating and implementing social impact models, and the power of overcoming limiting beliefs in order to turn our dreams into reality. As a certified Appreciative Inquiry facilitator and 4-time first place winner of Toastmaster speech competitions, Stephanie masters the art of engagement by creating experiential, authentic and safe learning environments for all participants to thrive.

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Website: www.integrouswomen.com

Robb BredingFounder and Coach, REV Advisory Group

Robb Breding has over 30 years of experience engaging, developing and leading others both as a corporate executive at Sears in the 1990s and later as the co-founder and president of “Shock City Cellular,” where he grew the organization from a single store in 1999 to over 50 locations across 5 states before selling in 2014.

Shortly after the sale of his business, Breding launched a coaching and consulting practice called REV Advisory Group. The practice serves growth-minded business leaders using a people-centric approach focused on improving execution and accelerating results.

Robb’s love for people, business and leadership development are at the heart of everything he does. Through it all he has been married to his wife, Pamela, for over 33 years. Together, they have two beautiful daughters and currently live in Prior Lake, Minnesota.

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Website: www.rev-performance.com

Alan Wallner

Alan Wallner — President | Visionary, Conscious Branding

Alan Wallner is the president and visionary of Conscious Branding. When his middle child told him she was transgender, Alan had to deal with a lot of emotions and work to figure out what that meant for his daughter, himself and his family. This journey helped Alan to understand a different way of looking at the world and a different way of seeing people.

As a result, he realized that branding isn’t about physical attributes anymore. It’s about the inner presence of a person and of the team that creates the brand of a business – it’s the way we treat other people and work together to create something remarkable.

This is what we call Conscious Branding. It literally has changed how Conscious Branding works with companies, builds brands and aligns a greater purpose with beliefs, vision and action as the essence of the brand.

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Website: www.consciousbranding.com