Proofreading, Proofreading, Proofreading
Proofreading, Proofreading, Proofreading
We can’t say it enough: reread through your copy—even set it aside for a while and then reread—before sending it off on the web, through email […]
Which Word When?
Which Word When?
As we proof text, we have noticed — as many others have — that a document’s spell checker doesn’t catch every mistake. It won’t catch the incorrect usage between it’s/its and you’re/your or even laid/lain/lay/lied […]
What’s Your Value Proposition?
What’s Your Value Proposition?
When marketing to your customers, it’s important to connect with them based on what they want. It’s essential to really get to know your customers and understand […]
How to Create a Persona
How to Create a Persona
Personas are fictional representations of your ideal customers. These representations are based on information gathered about customer demographics and behaviors as well as […]
Trademark Use in Copy
Trademark Use in Copy
We’ve all seen it—copy on the web, in a brochure or email with TMs, SMs and circle Rs all through the copy. Is that […]
Keeping Track of Words
Keeping Track of Words
Once your brand is established, you should set up a brand standards guide. And as copy is written for the web, ads, even business cards, you’ll […]