What Makes a Leader?
What Makes a Leader?
No matter where you are in your career, the position you hold in your business or the company you work for, leadership applies to […]
Aligning Your Business from the Inside Out
Aligning Your Business from the Inside Out
What is my truth?
What would make me extremely happy?
How do I want to feel?
These are […]
What is Branding?
What is Branding?
Branding is more than your logo. It is the perception that people have of your business as a result of the […]
Take Time to Reconnect with Your Customers
Take Time to Reconnect with Your Customers
Knowing your customer is a key part of your business. That knowledge allows you to get to know them on a […]
Living with Gratitude
Living with Gratitude
Many people practice giving thanks only at a certain time of the year, namely in November around Thanksgiving. At that time, they reflect on the […]
Turning Obstacles into Opportunities
Turning Obstacles into Opportunities
We all encounter obstacles in life — fair and unfair. What matters most is not what these obstacles are, but how we see […]
How to Create a Persona
How to Create a Persona
Personas are fictional representations of your ideal customers. These representations are based on information gathered about customer demographics and behaviors as well as […]
Building Your Business from a Purpose Rather than a Career
Building Your Business from a Purpose Rather than a Career
A career is what we do to make money and progress in life. Purpose is what puts passion […]
Trademark Use in Copy
Trademark Use in Copy
We’ve all seen it—copy on the web, in a brochure or email with TMs, SMs and circle Rs all through the copy. Is that […]
Keeping Track of Words
Keeping Track of Words
Once your brand is established, you should set up a brand standards guide. And as copy is written for the web, ads, even business cards, you’ll […]