Attitude Over Arrogance
Attitude Over Arrogance
It’s not uncommon for the underdog team or player to win over the more talented opponent. We see this played out in movies and […]
Life is full of mysteries, but your business’s identity should not be one of them.
Life is full of mysteries, but your business’s identity should not be one of them.
Are you feeling disconnected with your business, employees or your clients? […]
Proofreading, Proofreading, Proofreading
Proofreading, Proofreading, Proofreading
We can’t say it enough: reread through your copy—even set it aside for a while and then reread—before sending it off on the web, through email […]
Which Word When?
Which Word When?
As we proof text, we have noticed — as many others have — that a document’s spell checker doesn’t catch every mistake. It won’t catch the incorrect usage between it’s/its and you’re/your or even laid/lain/lay/lied […]
Conscious Brand
Conscious Brand
There is a great quote by Nelson Mandela, “Vision without action is just a dream, action without vision just passes the time, and vision with action can change […]
What’s Your Value Proposition?
What’s Your Value Proposition?
When marketing to your customers, it’s important to connect with them based on what they want. It’s essential to really get to know your customers and understand […]
Conscious Heart
Conscious Heart
According to Albert Einstein’s formula E = MC2, everything is energy. When you have an intense belief in your vision, you […]
Conscious Mind
Conscious Mind
“Mind” is defined as the element of a person that enables them to be aware of the world and their experiences, to think, and to feel; the faculty of consciousness and thought. From a […]
What is conscious branding?
What is conscious branding?
Brand is often thought of as your logo or your color. In reality, it is the perception someone has of you as a result of […]